Jell-o was developed around the turn of the century, but was not a big success. Gelatin was a complicated, expensive desert. The new gelatin powder was inexpensive, but people really didn’t know what to do with it and sales were low. So the company turned to print advertising in 1902. The ads did raise awareness of the product, but it was the free jell-o cookbooks that were given away that really helped. Now people knew what to do with the product. Today Jell-o still advertises extensively and the company is still creating new recipes.
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